Take Two is today getting some recognition for having among the most valuable branded franchises in all media. Thank you Carl. Can a bidding war be far behind? Come on Electronic Arts, Come On Activision -- don't you guys have any? It's an accretive deal for both of you, and your size and stable of legendary game makers may help tame the talent at TTWO. ERTS: get over it and get after it. Madden can't last forever and who has a better next gen sports franchise than 2K? I don't know why I get so worked up over this one, but I do. TTWO is worth at least the old bid from ERTS, and with game boxes growing and average user age and income rising, it's probably worth more.